Digital advertising is a great way for local businesses to quickly get their name out there and connect with potential customers who have never heard of your company before without breaking the bank.
Lead generation strategies are plentiful and can be tailored to a business’s specific needs. There is no one perfect strategy – it all depends on the industry you’re in, what your goals are for lead conversion, where prospects come from (social media or PPC ads), etc. What do doctors, dentists, and local businesses have in common? They need leads too!
You can reach a specific audience that is most likely to be interested in what you offer without investing in costly marketing campaigns like TV, radio, and print ads.
Pay Per Click (PPC)
A quick and favorite way to generate leads is by using pay-per-click (PPC) advertising.
One of the benefits of going local is that you can target your ads to the people who are in close proximity. PPC allows you to do this by selecting a specific geographic location for your advertising campaign and then targeting those people within that radius of what you offer.
We focus on targeting those local areas that matter to your business. We believe this is the best way to get your services in front of your target audience.
Social Media Marketing
If you are a local business in the Houston area and you want to grow your customer base, social media marketing is an effective way to do that.
However, not all of them know where to start with social media marketing. That’s why our company can help! We have been providing social media marketing services for local businesses for years, so we know what works best.
Contact us today if you’re interested in learning more about how we can help increase your business’ exposure on Facebook, Instagram, LinkedIn or any other social platform!
Landing Page & Funnels
Landing pages and funnels work together to generate qualified leads for your business faster than traditional campaigns.
Landing pages are like billboards of the internet designed specifically for a targeted market or demographic.
Funnels act as an “online salesperson” by guiding visitors through conversion from the casual visitor, leading, and finally converting them into paying customers.
With these two tools, local businesses can reach a larger audience.